I recently had a discussion about all things TRADEMARKS with a friend of mine Shane Kofoed. Shane does a lot of work with different brands and campaigns and he has even filed his OWN trademarks so I asked him to ask me some of the things he was unsure of.
This discussion will be helpful if you are building a brand — ESPECIALLY if you’re building an online or e-commerce company and want to protect yourself from having your MOST valuable asset (your brand) at risk.
Here are some of the things we cover:
I think you’ll love this discussion. Enjoy!
Here are the 6 steps the US Patent & Trademark Office (USPTO) uses to determine whether your invention can be patented.
Intellectual property portfolios grow & change over time. If they grow and adapt to match your business, your IP probably aligns with your business strategy.