(ANSWERED) Common Trademark misconceptions and answers.

I recently had a discussion about all things TRADEMARKS with a friend of mine Shane Kofoed. Shane does a lot of work with different brands and campaigns and he has even filed his OWN trademarks so I asked him to ask me some of the things he was unsure of.  

This discussion will be helpful if you are building a brand — ESPECIALLY if you’re building an online or e-commerce company and want to protect yourself from having your MOST valuable asset (your brand) at risk.

Here are some of the things we cover:

• Some trademark NIGHTMARES I have encountered over the years.
• The difference between “having a trademark” and being protected.
• The mechanics of what exactly a trademark IS and how it’s different from copyrights and patents.
• How your trademark & IP strategy can sync up with your brand & marketing efforts.
• The process of securing a trademark and working with the USPTO.
• And much, much more.

I think you’ll love this discussion. Enjoy!