I recently had a discussion about all things TRADEMARKS with a friend of mine Shane Kofoed. Shane does a lot of work with different brands and campaigns and he has even filed his OWN trademarks so I asked him to ask me some of the things he was unsure of.
This discussion will be helpful if you are building a brand — ESPECIALLY if you’re building an online or e-commerce company and want to protect yourself from having your MOST valuable asset (your brand) at risk.
Here are some of the things we cover:
I think you’ll love this discussion. Enjoy!
A conversation with Steven Selikoff, author of The Complete Book of Product Design, Development, Manufacturing, and Sales.
For e-Commerce store owners: how Trademarks can protect your brand, and the process to follow to secure your own registered Mark