(ANSWERED) Common Trademark misconceptions and answers.

I recently had a Q&A chat with a friend and fellow business owner about all things TRADEMARKS.
Posted on
April 9, 2021
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I recently had a discussion about all things TRADEMARKS with a friend of mine Shane Kofoed. Shane does a lot of work with different brands and campaigns and he has even filed his OWN trademarks so I asked him to ask me some of the things he was unsure of.  

This discussion will be helpful if you are building a brand — ESPECIALLY if you’re building an online or e-commerce company and want to protect yourself from having your MOST valuable asset (your brand) at risk.

Here are some of the things we cover:

  • Some trademark NIGHTMARES I have encountered over the years.
  • The difference between “having a trademark” and being protected.
  • The mechanics of what exactly a trademark IS and how it’s different from copyrights and patents.
  • How your trademark & IP strategy can sync up with your brand & marketing efforts.
  • The process of securing a trademark and working with the USPTO.
  • And much, much more.

I think you’ll love this discussion. Enjoy!

Jeff Holman
Jeff Holman draws from a broad background that spans law, engineering, and business. He is driven to deploy strategic business initiatives that create enterprise value and establish operational efficiencies.

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